About
FEARLESS
To inspire confidence in every moment. It’s not just picked up — it’s wielded.
About the brand
From Punjab, India since 1980s
In the early 80s, our family began crafting high-performance cricket bats for the world’s top brands. What started as a behind-the-scenes journey taught us the art of performance — from top-tier players and their exacting needs.
Today, as a family of master bat makers, backed by skilled artisans, we create world-class cricket equipment under our own name — DSC.
Every bat begins with premium clefts of English or Kashmir Willow and is handcrafted for balance, power, and precision. From gloves and pads to helmets and shoes, our commitment to fearless design runs across the entire range.
"We believe cricket is not just played — it's lived. That’s why everything we craft is designed to make players feel fearless at the crease."
Over the decades, our obsession with performance has remained unchanged. We’ve moved from serving global brands to building one of the most respected cricket names in the world — DSC. Our purpose is to empower players everywhere with the gear and confidence they need to own the field.
Our Milestones
- 40+ Years of innovations and trust
- 250+Team Members
- 1 Cr+Product Sold
- 600+Retail Store Presence
Our Craftmanship
Every great bat starts with a great cleft. We source only the finest English Willow and Kashmir Willow, and each piece is seasoned and shaped by hand. Our artisans blend traditional techniques with modern precision to deliver unmatched performance and durability.
The same detail and craftsmanship flow into our gloves, pads, helmets, and shoes — ensuring every cricketer experiences the DSC standard.
Our Mission
- Goal To push the limits of cricket gear through relentless innovation and precision craftsmanship.
- Purpose To empower cricketers across all levels with the confidence to play fearless, using gear that matches their ambition.
- Vision To be the most trusted global cricket brand — known for quality, performance, and passion for the game.
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